Commercials and Social Ads
Our "Para Siempre" commercial is made to reach our family-centric Hispanic target audience and is based on the insight that Latinas are self-appointed keepers of their family’s heritage.
"Para Siempre"
Dad Goes Cold
The Dad Goes Cold commercial targets our younger parents who are aimed at saving money while maintaining the quality of their clothes. This commerical spot takes a more comedic approach to turning to cold.
Cha-Ching Social Ad
The Cha-Ching social media ad aims at convincing our audience to turn to cold water washing because of the quick and easy savings.
Plansbook
Tide Turn to Cold For Good Campaign
During my time as a Graphic designer on the UNL National Student Advertising Competition(NSAC) team, I worked alongside other students to create a campaign for Tide to convince 18-35-year-olds to turn to cold water washing. I was tasked with creating many of the deliverables of the campaign as well as working on the presentation slides and final plans book.
